Strategy What You Need to Know About Promotional Offers
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Some catalogers resisted the temptation to make any offers this past holiday season, and they had great results. Many customers will order regardless of a promo, so you're giving away free shipping or discounting when you don't need to (this gets back to the point of having an objective for every promotional offer you make). Have a purpose in mind (e.g., to reactivate previous customers), and test each and every offer.
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- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett Promotional
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