Strategy What You Need to Know About Promotional Offers
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When to Make an Offer
Examine when offers are being made. Is it during peak holiday buying season when customers are buying, anyway? I even see offers made on cyber Monday! Offer timing is critical. It's just as important to know when to make the offer as it is to know when not to.
I've also noted the importance of testing an offer, a relatively easy thing to do. If you've been running a free-shipping offer all the time, test no offer or another offer. Don't assume the offer works. Test and re-test. And know how much you need to increase response rates and/or average order sizes to cost justify the offer. Following are 10 simple rules for effective use of offers:
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- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett Promotional
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