Strategy What You Need to Know About Promotional Offers
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
- The cost can have a negative impact. In certain customer segments, it's difficult to lift response enough to offset the added cost of giving the offer to everyone. Again, the more frequently you give offers, the less impact they have.
- Offers often are made without any testing. It's easy to set up an A/B or A/B/C split to test an offer, but most marketers simply don't do it. It feels like you're doing something positive by making the offer, so why test it? Still, test the offer that works against yet another offer to determine which one works best. And to validate results. Periodically retest what you think is a proven offer.
0 Comments
View Comments
- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett Promotional
Related Content
Comments