Strategy What You Need to Know About Promotional Offers
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7. Know what your competition is doing. You might have to use offers just to stay competitive.
8. Make sure your sample size gives you statistically valid results.
9. Expect some decline in the offer's impact over the control if the offer is repeated.
10. Read the results, and act on what you see.
Conclusion
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- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett Promotional
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