Shop.org in Tweets
Here's a look at a few key takeaways (in tweet form) from Shop.org's Annual Summit, which took place last week in Denver.
"Cross-Channel needs its own leader (VP of CrossChannel) in order to be successful #shoporg12"
@bernardinewu, Sept. 12
"Vasquez at @jcrew: marketing and merchandise teams need to be cross-channel vs being aligned to specific channels #shoporg12"
@retailgeek, Sept. 12
"Retailers have to create an environment where the best talent out there wants to stay. Analyst Deb Weinswig at #shoporg12"
@nrfellen, Sept. 12
"Web app vs native app for tablet? Web app hands down says Josh Himwich, VP, Refinery29. Save time, consistent experience. #shoporg12"
@lonistark, Sept. 12
"Mike Golden @ShopRunner: Big data is over-hyped and under utilized in retail #shoporg12"
@retailgeek, Sept. 12
"Just because you have stores doesn't mean customers will give you a break for having a crappy website." - Jamie @Nordstrom #shoporg12"
@shoporg, Sept. 12
"Amy Africa from eight by eight on mobile "navigation accounts for 85% of your success" speed is the other main point of focus #shoporg12"
@Russell_Charman, Sept. 11
"David Walmsley M&S: 1) Can't obsess enough about customers 2) Being right is temporary 3) Digital's fabric of customer experience #shoporg12"
@heatherAtaylor, Sept. 11
"A customer who uses 2 channels spends four times as much, 3 channels eight times as much." - David Walmsley at @marksandspencer #shoporg12"
@PFSweb, Sept. 11
"Walmsley at @marksandspencer: 30% off all dress sales at M&S are now online #shoporg12"
@retailgeek, Sept. 11
"Walmsley: Marks & Spencer website serving 83 countries. Their challenge is maintaining a single brand globally. #shoporg12"
@bluehornetemail, Sept. 11
"51% of top performing retailers have fans answering questions for them on Facebook #shoporg12 (via @ExactTarget)"
@kyleplacy, Sept. 11
"Direct-to-home probably the least green model, Jerry Storch CEO, @ToysRUs? One truck many deliveries vs. many cars to one store? #shoporg12"
@seanmcdonell, Sept. 11
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.