Focusing on the omnichannel customer, mobile apps vs. mobile sites, and the real return on investment of social media were just a few of the many topics discussed at eTail West, which took place in Palm Desert, Calif. this week. Here's a look at a few key takeaways — and fun perspectives — via tweets sent during the conference:
Tweets
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
Here's a look at a few key takeaways (in tweet form) from Shop.org's Annual Summit, which took place last week in Denver.
Here's a look at a few key takeaways — and fun perspectives — via tweets sent during eTail East, which took place in Boston Aug. 13 to Aug. 16:
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