Editor’s Note: Retail Online Integration Magazine
No, you're not seeing things. Before I get started with this month's Editor's Note, let me point out the obvious: As you can see from our new logo on the cover, All About ROI is now Retail Online Integration.
Why the change? Because while All About ROI was a great, catchy title, we wanted to make it clear to our readers — new and old — that our focus is, and always has been, on cross-channel retailers and how they (or you) integrate online and traditional retail strategies. Despite the name change, our goal stays the same: to provide you with the best possible information about the integration of retail and online tactics through case studies, cover story profiles, features, columns and more.
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
