At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Paul Toms, chief marketing officer at Wayfair, one of the world's largest destinations for the home. They delve into Wayfair's multifaceted growth strategy, including the opening of physical retail stores in Chicago and Atlanta (with more locations to come), as well as the brand's new "Welcome to the Wayborhood" campaign. Toms explains how Wayfair leverages artificial intelligence to manage a catalog of 20 million SKUs, providing customers with shoppable, inspirational imagery at scale while maintaining product accuracy and stock availability. Furthermore, he details key changes to the customer experience that are having a positive impact, as well as what he's most excited for next at Wayfair.