Prospecting - Guitar Center, eBags, Walgreens

By Joe Keenan , Melissa Campanelli and Thorin McGee (contributor)

Wish Lists Spur Customer Acquisition for Guitar Center
By harkening back to the days of yesteryear and iconic rock posters, musical instrument retailer Guitar Center has succeeded in bringing today's consumers into the fold. In November the company launched a wish list poster creator, an online tool that allows musicians to share their must-have products with family and friends in the form of iconic music poster wish lists.

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Guitar Center

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Thorin McGee (contributor) Author's page

Industry Eye: Prospecting - Guitar Center, eBags, Walgreens