Prospecting

Using AI and ML Across the Entire Sales Cycle to Achieve Success
November 2, 2022 at 3:57 pm

Prospect hunting in the digital era is like finding a needle in a haystack. The internet opens many doors for sales development teams to engage with potential clients — especially since 127 devices connect to the internet every second. Nevertheless, growing numbers of devices, social platforms and profiles mean more data for employees to troll…

How Chico's FAS Obtains a 360-Degree View of its Customers
August 5, 2019 at 12:10 pm

In episode 207 of Total Retail Talks, Executive Editor Joe Keenan speaks with Lester Holze, vice president of sales, retail and CPG at Experian Marketing Services, and Dan Thorpe, analytics leader at Chico's FAS. Listen in as Holze and Thorpe discuss why Chico's FAS chose Experian as its data partner and how the relationship has helped the women's…

How to Identify and Retarget Anonymous Website Visitors
December 28, 2017 at 12:45 pm

In episode 207 of Total Retail Talks, Executive Editor Joe Keenan speaks with Lester Holze, vice president of sales, retail and CPG at Experian Marketing Services, and Dan Thorpe, analytics leader at Chico’s FAS. Listen in as Holze and Thorpe discuss why Chico’s FAS chose Experian as its data partner and how the relationship has helped the women’s […]

How Your Brand Can Cater to the Needs of Any Mom Shopper
January 25, 2017 at 9:09 am

There are approximately 85 million mothers in the United States. From baby boomers to millennials, these consumers have a tremendous amount of purchasing power, at approximately $2.45 trillion. It makes sense that many brands have already identified moms as one of their most important customer segments, but you’d be remiss to paint the mommy-shopper with broad strokes. To make…

A Savings Plan
May 10, 2016 at 2:02 pm

Catalogers are finally seeing some cost relief with the expiration of the exigent postage increase on April 10, as well as softening paper prices. Aggressive work over the past two years by the American Catalog Mailers Association (ACMA) in challenging the ceiling of the exigency rate before the postal regulator and in a U.S. Court…

Pushing More Than Just Product: What Retailers Need to Know to Lure Back the Mid-Tier Shopper
January 27, 2016 at 10:52 am

My father used to have a saying, “If you own a worm store, remember you aren’t simply selling worms, rather you're selling them the ability to catch the biggest fish.” While dad would be hard-pressed to tell you the difference between cashmere and cotton/polyester blend, it's amazing how much mid-tier retailers can learn from this…

5 Secrets to Maximize Retail Sales in 2016
January 13, 2016 at 11:26 am

Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…