In episode 207 of Total Retail Talks, Executive Editor Joe Keenan speaks with Lester Holze, vice president of sales, retail and CPG at Experian Marketing Services, and Dan Thorpe, analytics leader at Chico's FAS. Listen in as Holze and Thorpe discuss why Chico's FAS chose Experian as its data partner and how the relationship has helped the women's apparel retailer identify its customers across all channel as well as target the right potential customers. Thorpe touches on how Experian enables Chico's FAS to perform advanced customer prospecting, develop its household data segment it refers to as "her-holding," and ways in which a 360-degree view of the customer is enabling improved marketing performance.
Dan Thorpe is a detailed retail director with 20-plus years experience in managing statistics, modeling, data quality, and analytics in the financial, retail and manufacturing industries. He is highly skilled at leading efforts; identifying and resolving problems; quantifying multiple levels and sources of information for strategic decision making; and developing key business metrics. Thorpe has a strong background at mentoring employees in realizing their potential, as well as an outstanding record of developing company statistical, quality, and project management-training courses.
Lester Holze has a robust background in all forms of digital, the cable industry, and newspaper industry. Holze has industry knowledge selling national advertising to automotive, telecommunications, finance, movie studios, and retail and CPG. He has a proven track record in business development, responsible for onboarding, negotiating and maintaining ad technology and media partner networks. Holze is a proven multitime award winner leading sales teams in digital advertising solutions.