Industry Eye: Prospecting - Chico's, Donnella's Closet, Maryland Square

Chico's in TV, Magazine, Email Promo Blitz
Throughout the second half of this year, mature women's apparel retailer Chico's has been on an extensive image-building and prospecting ad campaign designed not only to drive store traffic, but also build direct sales.

In early August, the Fort Myers, Fla.-based marketer launched the campaign with TV commercials running during key high-profile programs such as "The Today Show," "Good Morning America," "Oprah" and "Ellen," as well as on the cable networks Lifetime, WE, Food Network and HGTV, among others.