Chico's

How Chico's FAS Obtains a 360-Degree View of its Customers
August 5, 2019 at 12:10 pm

In episode 207 of Total Retail Talks, Executive Editor Joe Keenan speaks with Lester Holze, vice president of sales, retail and CPG at Experian Marketing Services, and Dan Thorpe, analytics leader at Chico's FAS. Listen in as Holze and Thorpe discuss why Chico's FAS chose Experian as its data partner and how the relationship has helped the women's…

Chico's Celebrates Women in #HowBoldAreYou Campaign
January 21, 2019 at 9:02 am

In episode 179 of Total Retail Talks, Shelagh Stoneham, senior vice president of marketing, Chico's, reviews the women's apparel and accessories brand's #HowBoldAreYou social campaign, aimed at celebrating women's uniqueness and authenticity, and not just their ages. Stoneham offers insights into the customer feedback that Chico's has gotten from the campaign, as well as the…

The Top Women in Retail
February 9, 2016 at 10:56 pm

Total Retail's sixth annual list of the leading female executives in the retail industry The 2016 list of the leading women executives in retail features some of the best and brightest minds in the industry. This year's honorees were chosen for being in a top-level position within a retail organization, along with several…

Chico's to Cut Jobs, Close Stores
February 26, 2015

Clothing company Chico's FAS said Thursday it's eliminating 180 positions and may close up to 25 stores to cope with the economy's toll on retailers. Chico's, which operates its namesake retail stores, White House Black Market and Soma Intimates brands, has suffered from weak sales as consumers cut their spending back amid the recession. The job cuts represent roughly 11 percent of its workforce at its Fort Meyers, Fla. headquarters. The move is expected to save the company $15 million over the next year.

Chico's Gains Inventory Visibility With RFID
October 21, 2014

With a strong focus on in-store innovation and evolving its omnichannel retail strategy, Chico's FAS partnered with Tyco Retail Solutions, a provider of performance and security solutions, to address inventory accuracy and visibility challenges in 13 Soma Intimates pilot stores. Soma store associates can now access accurate, real-time inventory information in one place to better manage their deep merchandise assortment, helping to drive sales and customer satisfaction. The ability to have this level of inventory accuracy fosters confidence in associates to provide a better customer experience.

What Makes Chico's the Omnichannel Customer's Dream
September 17, 2014

Chico's approach to marketing evolves each year, striving to break through all the clutter to reach current and potential customers in a more relevant and targeted way. To further this, come 2015 the retailer will invest in omnichannel in a meaningful way, including automation, cloud, new point-of-sale systems, RFID, customer engagement and mobile apps. Seeing positive changes from these investments, the retailer anticipates even further gains in 2015 and beyond, as the initiatives are expanding even further and rolled out to even more boutiques. 

Chico's Puts the Pedal to the Metal on Omnichannel
June 3, 2014

Central to its long-term growth strategy is Chico's omnichannel initiatives. The retailer invests in technology that allows its customers to shop how, when and where she chooses to shop. To fully integrate community, content and commerce on all customers’ devices and in the boutique she favors, Chico's is focused on a cloud-based digital retail theater. It's become increasingly important to blend the online and in-store experience. For several years now, Chico's has taken advantage of its e-commerce assortment in the distribution center, enabling it to fulfill orders from other stores.

Chico's to Enter Canada
May 14, 2014

Chico's is looking to establish a Canadian footprint, and plans in late August to open three boutiques in Ontario. The Chico's brand was founded in 1983 as a boutique selling Mexican folk art and cotton sweaters from a store on Florida's Sanibel Island. Today, Chico's sells exclusively designed, private-branded clothing for women. "We couldn't be more thrilled for the opening of the first Chico's boutique in Canada," said Cinny Murray, Chico's brand president. "I'm so excited to bring the women of Canada fabulous Chico's fashion; this is an incredible growth opportunity for our brand."
 

The 
Integrated
 Shopper
June 1, 2012

Everything you do, everything you say, everything you are — and I mean everything — is a direct reflection of your brand. All of these things need to be managed and controlled, but in a way that doesn't seem managed and controlled. Sound difficult? It is. That's why so few brands actually do it well.

Chico's FAS net income dips in Q3
November 22, 2011

Fort Myers, Fla. -- Chico's FAS reported Tuesday that net income for the quarter ended Oct. 29 fell to $26.5 million, compared with $28.8 million a year earlier. Results include costs associated with the company’s acquisition of Boston Proper. Net sales for the quarter increased 11.5% to $538.5 million, from $483 million. Same-store sales increased 3.7%. By brand, Chico's/Soma Intimates same-store sales increa