Creative & Copywriting: Copy and Design in the Face of a Struggling Economy
How to grab the attention of reluctant shoppers
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5. Ask for orders using a clear call to action, providing a few different ways to place orders so customers can make a purchase their preferred way. This is no time to be coy. Remind them that their purchase will be a very smart one.
Are you offering payment by credit card? Probably. Are you offering PayPal as another payment option? If not, it's time to add it to your payment options. Consumers are using PayPal more than ever. Reflect your ease of ordering by placing credit card and PayPal logos on your order form, as well as the shopping cart and checkout areas of your website.
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Carol Worthington-levy
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