Creative & Copywriting: Copy and Design in the Face of a Struggling Economy
How to grab the attention of reluctant shoppers
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Of course, we've been talking about this struggling economy for so long, it seems like old news. Despite the rays of hope seen recently, retailers are a long way from the robust spending days they enjoyed for so long, I'm afraid to say.
Copywriters and designers must consider the mood of their audience to create attention-grabbing headlines and design. Creative teams should also understand how to sell to an audience that's more reluctant to part with their cash than they were two years ago.
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Carol Worthington-levy
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