Creative & Copywriting: Copy and Design in the Face of a Struggling Economy
How to grab the attention of reluctant shoppers
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And since they're interested enough to have gotten this far, they're hoping you give them some final "icing on the cake" that will justify to them why this is something they must buy.
The guarantee is probably one of the most important aspects of this group of levers. It's time for you to look carefully at yours to make sure it really provides value. Tests show that a no-time-limit, money-back guarantee is most likely to improve response (and an increase in returns is unlikely). People really do want their purchase to work out.
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Carol Worthington-levy
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