Creative & Copywriting: Copy and Design in the Face of a Struggling Economy
How to grab the attention of reluctant shoppers
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Also, consider a one-page checkout as an improvement to what you have now. Remember, every time a shopper moves to another page of your website, your odds of converting them go down.
Now it's time to review how you're selling your product or service. Consider the methodology that the most successful marketers use, and compare it to the steps you're taking. Then, find ways to follow these steps yourself.
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Carol Worthington-levy
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