Creative & Copywriting: Copy and Design in the Face 
of a Struggling Economy

I read in the news that this past Black Friday revealed a new consumer: one who's cash-only and who arrives at the store with shopping lists in tow to keep their focus narrowed so they won't get distracted into spending more than they planned. Ouch!

This consumer behavior — while very wise, considering the state of the economy — increases retailers' challenge to sell direct. Consumers today are trying with all their might to resist the emotional buying habits they've fallen victim to before.