Creative & Copywriting: Copy and Design in the Face of a Struggling Economy
5. Ask for orders using a clear call to action, providing a few different ways to place orders so customers can make a purchase their preferred way. This is no time to be coy. Remind them that their purchase will be a very smart one.
Are you offering payment by credit card? Probably. Are you offering PayPal as another payment option? If not, it's time to add it to your payment options. Consumers are using PayPal more than ever. Reflect your ease of ordering by placing credit card and PayPal logos on your order form, as well as the shopping cart and checkout areas of your website.
Also, consider a one-page checkout as an improvement to what you have now. Remember, every time a shopper moves to another page of your website, your odds of converting them go down.
Now it's time to review how you're selling your product or service. Consider the methodology that the most successful marketers use, and compare it to the steps you're taking. Then, find ways to follow these steps yourself.
After that, sit back and enjoy stronger sales!