Creative & Copywriting: Copy and Design in the Face of a Struggling Economy
How to grab the attention of reluctant shoppers
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Use Creative as the Salesman
If you've ever read books written by experienced salespeople, you must be familiar with the process they use to make a sale:
1. Get prospects' attention with something they care about. Emails, catalog covers, homepages, outgoing envelopes, etc., must put your best foot forward in terms of in-demand products and clear messaging that teases or delights. Photography must sparkle. It's time to fine-tune your brand so it's appealing enough that consumers will look into it for possible purchases.
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Carol Worthington-levy
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