Creative & Copywriting: Copy and Design in the Face of a Struggling Economy
How to grab the attention of reluctant shoppers
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4. Eliminate other barriers to consideration, such as telling consumers about your risk-free guarantee. Show them how easy it is to order. Share testimonials from other happy customers.
At this point, the shopper is seeking an out, particularly because the pressure's on to NOT spend. This is your last chance to convince them that your product is worth their time and money.
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Carol Worthington-levy
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