Going Beyond the Numbers for Black Friday and Cyber Monday
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Tom Redd
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Another Black Friday/Cyber Monday shopping weekend is in the books. The time that retailers, both online and offline, wait for all year has passed, and the holiday shopping season is now "officially" underway. But as the media rushes to measure the four-day period's numbers, retailers know there's much more to discover beyond the sales figures.
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Tom Redd
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