Going Beyond the Numbers for Black Friday and Cyber Monday
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Tom Redd
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With that in mind, SAP once again listened for the voice of the consumer and, using its Social Media application by NetBase, analyzed the social sentiment around two of the biggest shopping days of the year.
Blurred Lines
One thing really stood out to us in our findings: The social conversation surrounding Black Friday and Cyber Monday has exploded, as the volume of mentions about Black Friday rose 495 percent from 2012, while Cyber Monday mentions increased 292 percent.
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Tom Redd
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