Going Beyond the Numbers for Black Friday and Cyber Monday
By
Tom Redd
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The huge jump in social media mentions may also be a result of a shifting consumer base. We're currently in the middle of the "changing of the guard," both technologically and generationally. We all know that millennials are set to overtake baby boomers as the primary spenders in the retail world. Accenture research helps solidify this takeover and estimates that millennials will account for approximately $1.4 trillion in spending by 2020, or about 30 percent of total retail sales. This tech-savvy, social-media-engaging force is growing increasingly mobile, and retailers are going to have to keep up with them.
0 Comments
View Comments
Tom Redd
Author's page
Related Content
Comments