Going Beyond the Numbers for Black Friday and Cyber Monday
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Tom Redd
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Another contributing factor: Deals and savings associated with Black Friday and Cyber Monday started early this year. Many stores kicked off their sales on Thanksgiving Day, and though consumers may have expressed negative sentiment about this action, that didn't stop them from taking advantage of the early deals. The National Retail Federation (NRF) reports that in-store traffic on Thanksgiving increased 27 percent compared to 2012.
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