Going Beyond the Numbers for Black Friday and Cyber Monday
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Tom Redd
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While "mobile" consumers and "in-store" consumers are now becoming one in the same, the lines between Black Friday and Cyber Monday are also continuing to blur, with sales now increasingly being offered jointly both online and in-store. Shoppers participating in Black Friday deals this year often did so online. According to comScore, online sales on Black Friday topped $1 billion for the first time.
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Tom Redd
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