Going Beyond the Numbers for Black Friday and Cyber Monday
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Tom Redd
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This increase could be attributed to a number of things, including the finding that more retailers are joining in social conversations with consumers. Retailers now understand the growing value of social media as a channel to engage and are beginning to interact with consumers not just leading up to events, but throughout the entire buying process. This works in everyone's favor, as the insight gained from these interactions helps to reshape and drive a more personalized shopping experience.
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Tom Redd
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