Going Beyond the Numbers for Black Friday and Cyber Monday
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Tom Redd
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We've entered a new era of how we look at and interact with today's consumer.
Looking Forward to 2014
As the holiday shopping season begins earlier each year, the once distinct Black Friday/ Cyber Monday deal-days are now blending into one giant sales event, with consumer expectations higher than ever before. Social listening is a real-time tool retailers can use in order to meet, and exceed, these growing expectations and deliver personalized shopping experiences both online and in-store. The more you know about the mood of the shopper the more you can gain in tuning assortments, marketing and selling techniques.
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Tom Redd
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