Going Beyond the Numbers for Black Friday and Cyber Monday
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Tom Redd
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But it's not just millennials who are embracing mobile. comScore expects mobile commerce to reach $7.1 billion this holiday shopping season, while total spending across digital channels is expected to cap at $55.2 billion. Mobile spending is here to stay, and retailers need to be considering how to create a more involved, engaging mobile experience for next year's shopping season.
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Tom Redd
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