Four Ways to Retain Customers Through CRM
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Joe Keenan
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and Catalog Success
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* User groups: Set up local user groups and provide an online forum for communication and planning among the local members.
4. Create a unified view of the customer. With more options than ever before to choose from, consumers won’t stand for a subpar customer experience. It’s necessary to manage the complete customer life cycle — seamlessly and effectively — to win and retain your best customers, the whitepaper says. And to do this, all units of your company, including sales, marketing, customer service and others, need to share the same information regarding customers. This allows for better and quicker service.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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