Four Ways to Retain Customers Through CRM
By
Joe Keenan
, Senior
and Catalog Success
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1. Operate in real-time. Operate a CRM program to provide instant feedback. People don’t want to wait for answers.
2. Clean up your data. To succeed with CRM, find a remedy to the data-integrity problems prevalent in many businesses today. Follow this three-step approach to clean up your customer data and ensure quality data management:
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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