Four Ways to Retain Customers Through CRM
By
Joe Keenan
, Senior
and Catalog Success
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A recent whitepaper from on-demand customer relationship management (CRM) services provider Salesforce.com, called Eight CRM Essentials: An Executive Guide to the Eight Must-Have Elements of Every Successful CRM Initiative, offers tips to help companies retain their valuable customers. Here are some of the whitepaper’s more noteworthy pointers.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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