Four Ways to Retain Customers Through CRM
By
Joe Keenan
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and Catalog Success
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The quality of your data helps determine your potential for success. Creating an accurate, timely, information-rich, centralized view of the customer across all channels is a key to reducing costs, managing risk, and increasing revenue and profitability.
3. Get social. Community-building Web technologies and sites are some of the most popular and fastest-growing areas on the Internet. Through blogs, wikis, social and business networking sites, and much more, people are engaging each other online. Growing customer communities and engaging customers online can yield dramatic results in terms of customer loyalty and brand awareness.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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