Catalog Success

Catalog Success
ACMA Forum Recap: Conference Provides Pick-Me-Up From ACCM

Coming on the heels of the downcast ACCM conference in New Orleans, the American Catalog Mailers Association's (ACMA) National Catalog Advocacy & Strategy Forum offered the 50 or so attendees on hand some potential relief and plenty of optimism.

ACCM Post-Mortem: A Last Hurrah?

This year’s ACCM, held two weeks ago in New Orleans, was the 23rd consecutive one I’ve attended. And like many of the sad few who showed up to this year’s, it left me longing for the good ole days.

Myriad Ways to Drive ROI via Paid Search

In a session at the Annual Conference for Catalog & Multichannel Merchants earlier this month in New Orleans, Kevin Lee, chairman and CEO of the search engine marketing firm Didit, and Amy Wong, e-commerce marketing manager at the women's apparel retailer New York & Co., presented several takeaway tips to help companies optimize their search marketing dollars across all channels.

How Spiegel Brands Has Explored Social Media

Like many marketers, the Spiegel Brands catalogs — Newport News, Shape FX, Carabella, A.B. Lambdin, as well as its namesake title — slowly are feeling their way around the emerging social media space. During a roundtable session at the April 15 Hudson Valley Direct Marketing Association event in Greenwich, Conn., Spiegel's marketing manager, Amy Heir, explained how she took a modest $100-a-day budget to invest in social media marketing and ran with it.

15 Ways to Reduce Warehouse Expenses

At the recent National Conference on Operations & Fulfillment in Las Vegas, Curt Barry, president of the Richmond, Va.-based multichannel operations and fulfillment consultancy F. Curtis Barry & Co., presented 15 tips on how to reduce expenses in the warehouse. Here's a rundown of his presentation:

Agile or Clumsy: How Does Your Contact Center Rank?

Beyond making sure they get what they want and have positive experiences with agents when they phone in orders, perhaps the thing customers value most is the time they spend on the phone with you. In a session at the recent National Conference on Operations & Fulfillment in Las Vegas called “The Need for Speed in the Contact Center,” Jay Minnucci, president of the Philadelphia-based contact-center consulting firm Service Agility, outlined ways contact centers should operate with agility rather than clumsiness.

NEMOA Notebook

For those of you who don’t ordinarily attend NEMOA events, they’re usually like minireunions of longtime catalog practitioners and typically have a big "Rah! Rah! Go Catalog!" flavor to them. But the mood and whole underlying tone at the Spring 2009 NEMOA Conference held a couple of weeks ago in Boston was different from any NEMOA event I’ve ever attended.

React to What Consumers Need Now, Smith Advises

Beyond the myriad of problems affecting so many businesses this year, you know what else is causing trouble? Consumers aren’t finding shopping fun anymore. During a presentation at the NEMOA Spring Conference in Boston in mid-March, Monica Smith, president/CEO of Morristown, N.J.-based marketing resources firm Marketsmith Inc., shared results of a recent consumer focus group her firm conducted. She offered several pointers on how marketers should react this year.

4 Ways J.C. Penney Delivers a Compelling Shopping Experience

Mired in a “sea of sameness,” multichannel retailer J.C. Penney is challenged to differentiate itself from its competitors. By creating emotional connections with consumers through easy and enjoyable shopping experiences — no matter the channel — it believes it can do just that. At last month's National Retail Federation Convention in New York, Clarence Kelley, executive vice president of planning and allocation at J.C. Penney, outlined four tactics the company uses to better serve its customers.

Brace for More of the Same in 2009, Experts Warn

Fresh on the heels of a report from the Department of Commerce that December retail sales dropped 2.7 percent, more than double the 1.2 percent decline Wall Street analysts predicted, comes more bad news for multichannel retailers: 2009 doesn't figure to be any better. Such was the sentiment of a panel of retail experts during a session at this month's National Retail Federation Convention & Expo in New York.

Economist Offers Multichannel Retailers Recession Insights, Post-Recession Action Plan

The primary focus throughout the recent National Retail Federation Convention & Expo in New York was how multichannel retailers can not only survive the recession, but also transform and emerge stronger once the economy picks up. During a session on navigating the turbulent economy, Carl Steidtmann, chief economist and director of consumer business for Deloitte Development LLP, noted that one of retailers’ biggest challenges is to give consumers “the will to spend.”

B-to-B Cataloger Goes Digital

In a Catalog Success webinar last month, “Digital Catalogs: Expand your audience while slashing your costs,” sponsored by digital publishing services provider Nxtbook Media, Troy White, director of product marketing and sales at the Council for Economic Education, outlined how digital catalogs have become an integral part of the company's overall marketing mix. Here is the second in a two-part recap of the event, which also included a presentation from natural nutritional goods cataloger/wholesaler Shaklee.

How Shaklee Developed a Digital Catalog

When it launched a digital version of its catalog 18 months ago, natural nutritional goods cataloger/wholesaler Shaklee was pursuing cost savings and the chance to target a new customer segment. And last week during a Catalog Success webinar called “Digital Catalogs: Expand your audience while slashing your costs,” which was sponsored by digital publishing services provider Nxtbook Media, John Cortez, e-commerce manager at Shaklee, chronicled his company's experience with its digital book.

Tips to Building Successful E-Mail Lists, Part 3 of 3

As we wrap up our coverage of last month's All About eMail Virtual Conference & Expo, presented by eM+C magazine (sister publication of Catalog Success), this week we continue with Reggie Brady's “10 secrets to e-mail success,” revealing secrets six through 10.