Four Ways to Retain Customers Through CRM
By
Joe Keenan
, Senior
and Catalog Success
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* Clean. Once the data is in your CRM system, continually update it, removing duplicates and synchronizing changing data.
* Grow. Maintaining high data quality also means filling in the blanks. For example, some of your account records may be missing company information including revenue, number of employees, key executives and more. Grow your data by leveraging data service providers to help you fill in the gaps. Providing full details on customers and/or potential customers in one spot makes it easier to be effective at in-depth analysis and prospecting.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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