Digital Disruptors for Retail Marketers in 2015
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4. It's about the journey, not the destination: Tracking and attribution technologies across differing channels continue to improve, allowing retailers to get closer to that Holy Grail of "one view of the customer." With this, retail marketers have the opportunity to drive increased levels of personalization reflecting not only an individual's current transactional value, but also their value over time. As these connections are made, lifetime value will (finally) be better balanced with transactional margin, driving marketing spend.
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- Companies:
- Amazon.com
- Places:
- US
Paul Schottmiller
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