Digital Disruptors for Retail Marketers in 2015
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At the same time the velocity of new social channels has continued to increase with emerging players like Wanelo and Snapchat. These networks create a level of complexity and fragmentation that challenges retailers and brands to effectively keep pace and provide meaningful exchanges. While there appears no clear-cut formulas for success, it is clear that social media allows marketers to know a lot more about individual consumers and consumer segments, and provides many more opportunities for meaningful interactions.
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- Companies:
- Amazon.com
- Places:
- US
Paul Schottmiller
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