Digital Disruptors for Retail Marketers in 2015
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There are three main areas of opportunity today with social media: listening, targeting and interacting. Social media listening provides new levels of real-time granularity on retailers, consumers and products. On the main networks, including Facebook, Twitter and Pinterest, there are opportunities to create significantly more targeted marketing campaigns leveraging the dearth of consumer data that exists in these channels.
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- Companies:
- Amazon.com
- Places:
- US
Paul Schottmiller
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