Digital Disruptors for Retail Marketers in 2015
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2. Social shopping 2.0: At the dawn of social media, there was a large push to simply port the storefront to social media. Superimposing the traditional e-commerce platform onto this new platform, focused on transactions, didn't work. As the social media phenomenon has matured somewhat (notice I didn't say "is mature"), it presents a number of potentially disruptive opportunities and challenges.
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- Companies:
- Amazon.com
- Places:
- US
Paul Schottmiller
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