Digital Disruptors for Retail Marketers in 2015
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Marketers need to be familiar with location technologies like beacons, Wi-Fi and geo-fencing. These technologies open up new dimensions for real-time and personalized marketing. Innovative retail marketers are already exploring opportunities for competitive advantages with location-based technologies. Walgreens with beacons and Wal-Mart with store-specific apps are notable examples.
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- Companies:
- Amazon.com
- Places:
- US
Paul Schottmiller
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