Digital Disruptors for Retail Marketers in 2015
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5. The death of the pure-play: As Amazon opens its first storefront, perhaps we've reached the inflection point, removing any remaining doubt that the future shopping landscape is no longer architected around the store or a website. Those are merely components in a retail world that's architected around the customer journey. While some notable challenges exist, marketers have never been in a better position to deliver personalized, omnichannel experiences that differentiate their brand — on their websites, in social media, in-store, and on mobile — when, where and how it makes sense. Winning formulas going forward integrate all of these elements.
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- Companies:
- Amazon.com
- Places:
- US
Paul Schottmiller
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