Digital Disruptors for Retail Marketers in 2015
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1. Location, location, location: Physical store locations have long been a critical element for retail success. In today's digital world, real estate is taking on a new meaning as the consumer's mobile screen has become some of the most valuable "real estate" for a retailer to "occupy." With the always digitally connected and active consumer, marketers are now able to add current location, as well as past location-based behaviors, to their toolkit for understanding and interacting with consumers.
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- Companies:
- Amazon.com
- Places:
- US
Paul Schottmiller
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