Digital Disruptors for Retail Marketers in 2015
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3. Fast analytics: As the Internet of Things continues to blanket the world with sensors and create massive data streams, the challenge for marketers will be the ability to "market in the moment." Being able to generate insights quickly will be a key differentiator as it enables more real-time capabilities. We see this today in the paid search and display segments with real-time bidding. Fast analytics built on top of big data will make marketing decisions in subsecond timeframes a differentiator and potential disruptor. As retailers drive their analytics strategies, including tools and resources, speed needs to be among the core considerations.
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- Companies:
- Amazon.com
- Places:
- US
Paul Schottmiller
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