Beacons Bring the Online Experience to Offline Shopping
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According to Forrester, 61 percent of U.S. online consumers access the internet through their mobile phone in-store, suggesting we're at the tip of the iceberg in terms of potential for beacon messages to reach consumers in a retail setting. For merchants, this provides a wealth of opportunity to better serve consumers, answer customer service inquiries and more via mobile.
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Robert Hanczor
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