Beacons Bring the Online Experience to Offline Shopping
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According to marketing consultancy Brandology, half of the top 100 U.S. retailers tested beacons in 2014. This includes McDonald's, Macy's, Lord & Taylor and American Eagle. These companies are already seeing success with beacon technology. McDonald's recently integrated beacon technology in 17 franchise locations in Columbus, Ga. During the four-week trial, sales of the McChicken sandwich and McNuggets increased 8 percent and 7.5 percent, respectively, from the previous month. In this example, beacons proved to be the ultimate engagement tool, making it easier for McDonald's to cater to customers’ tastes, preferences and behaviors, resulting in more value and enjoyment in the dining experience.
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Robert Hanczor
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