Beacons Bring the Online Experience to Offline Shopping
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From distributing mobile coupons to updates on special sales to promoting new inventory and improving customer service, beacon technology allows retailers to engage shoppers at optimized times when it's contextually appropriate. Beacons are mutually beneficial for merchants and consumers; merchants can easily target their offerings to consumers who have opted in to receiving communication, and consumers can discover new experiences they wouldn't have known otherwise.
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Robert Hanczor
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