As Facebook becomes more pay for play, I've really stepped up my game on Twitter. Previously, Twitter was the least important part of my social strategy. Turns out I was missing an opportunity. Not only is Twitter perfect for getting my articles out there and shared, but it's also a great "REALationship" building tool. I've been actively engaged on Twitter for the last six months, and I've gained nearly 1,700 followers. This is pretty much a step-by-step guide to how I did it:
In order to meet rising consumer expectations, we've seen one technology distinguish itself as an easy-to-implement and cost-effective way to transform an otherwise traditional physical shopping space into a connected store: beacons.
Buy online, pick up in-store capabilities are being rolled out to all of Kohl's nearly 1,200 stores this spring after a successful 100 store pilot program during the holidays. And that's just the beginning of the digital initiative the company has planned. The addition of pick up in-store to Kohl's omnichannel offering puts the retailer on equal footing with others in the industry that have recognized in-store pick up has quickly become a basic expectation shoppers have of retailers that operate physical stores.