Beacons Bring the Online Experience to Offline Shopping
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In order to meet rising consumer expectations, we've seen one technology distinguish itself as an easy-to-implement and cost-effective way to transform an otherwise traditional physical shopping space into a connected store: beacons. If you're unfamiliar, beacons are small, waterproof, bluetooth modules that enable messages to be distributed to a mobile device. Messages can range from in-store coupons to Apple passes to information about products.
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Robert Hanczor
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