Beacons Bring the Online Experience to Offline Shopping
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Forrester calls this trend a "mobile mind shift," a new consumer expectation that they can receive immediate, contextual information to help them make decisions right on their mobile device. In fact, Forrester found that "one in five consumers expects to be able to pick up their mobile phone and do anything from getting store hours to price comparisons to who has what in inventory."
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Robert Hanczor
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