Beacons Bring the Online Experience to Offline Shopping
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Brick-and-mortar may seem like the most natural starting point for beacons, but for beacon providers, the possibilities are both exciting and endless. For example, looking beyond beacon applications in retail will be a key turning point in 2015. As the Internet of Things continues to grow, beacons will become a more common thread between devices and consumers.
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Robert Hanczor
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